Services
Even if you’re job-hunting and not freelancing, a Services or What I Do page helps SEO and shows clarity. List areas like:
Visual Identity
Logo Design
Web & UX Design
Art Direction
Print & Digital Assets
This also lets you naturally insert SEO keywords without forcing them into other pages.
Footer
Use your footer to repeat important links but with slightly expanded, keyword-rich names, like:
“Brand Identity Projects”
“UX & Web Design Work”
“Designer in Nyon – Contact”
It helps with SEO and also supports visitors scanning from the bottom of the page.
Navigation
Suggested Main Navigation:
Portfolio or Work
Branding & Identity
Web Design or UX/UI Projects
About Me
Contact
(Optional: Services or Blog)