Designing Switzerland’s first vegan magazine.
Vlowers was Switzerland’s first vegan lifestyle magazine. Launched in spring 2015, ten issues were published and distributed for free in cafés and shops around Zurich. Initiated and produced by myself and a copywriter, the project quickly gained traction—by the second issue, advertising revenue fully covered production costs.
But Vlowers was more than a business—it was a passion project. I created the logo, visual identity, editorial design, and many of the illustrations, while marketing and distribution were managed by just the two of us. Ultimately, the scope outgrew our capacity, and we made the difficult decision to end the project in late 2017.
