Tag: Vetsuisse Faculty

Vademecum

Edit­or­i­al Design for Veter­in­ary Medi­cine Stu­dents.

The Vade­mecum is an inform­at­ive guide cre­ated by the Vet­suisse Fac­ulty at the Uni­ver­sity of Zurich, designed to sup­port veter­in­ary medi­cine stu­dents in nav­ig­at­ing their stud­ies and future pro­fes­sion. I was com­mis­sioned to devel­op the edit­or­i­al concept and lay­out in close col­lab­or­a­tion with the faculty’s dean’s office.

This 24-page bro­chure was designed in line with the Uni­ver­sity of Zurich’s cor­por­ate iden­tity, while allow­ing space for enga­ging, approach­able storytelling. The visu­al dir­ec­tion fea­tures strik­ing imagery by in-house pho­to­graph­er Michelle Aimee Oesch, provid­ing authen­t­ic glimpses into the every­day life and work of veter­in­ary pro­fes­sion­als.

The pub­lic­a­tion bal­ances clar­ity and warmth—offering aca­dem­ic guid­ance while also cel­eb­rat­ing the unique char­ac­ter of the veter­in­ary field. It’s a great example of how mul­tidiscip­lin­ary design for B2B and edu­ca­tion­al insti­tu­tions can com­bine edit­or­i­al strategy, visu­al storytelling, and brand align­ment to cre­ate mean­ing­ful com­mu­nic­a­tion tools.