Tag: University of Zurich

Domestication of Life

In fall 2017, the Uni­ver­sity of Zurich launched the inter­dis­cip­lin­ary lec­ture series From the Wild to Civil­iz­a­tion: The Domest­ic­a­tion of Life. Cov­er­ing top­ics from crop breed­ing pro­grams to the evol­u­tion of human nature, the series addressed ques­tions of social and polit­ic­al rel­ev­ance.

To engage a broad­er audi­ence bey­ond aca­demia, I developed a cam­paign fea­tur­ing indi­vidu­al posters for each of the 13 lectures—rather than the usu­al single design. Inspired by 1950s com­ic aes­thet­ics, the visu­als offered access­ible, humor­ous takes on com­plex top­ics while remain­ing aligned with the uni­versity’s cor­por­ate iden­tity. The series was shown across uni­ver­sity plat­forms, cinemas, intern­al dis­plays, and prin­ted posters.

The cam­paign was selec­ted for Grafik 17, Switzerland’s lead­ing graph­ic design exhib­i­tion.

Vademecum

Edit­or­i­al Design for Veter­in­ary Medi­cine Stu­dents.

The Vade­mecum is an inform­at­ive guide cre­ated by the Vet­suisse Fac­ulty at the Uni­ver­sity of Zurich, designed to sup­port veter­in­ary medi­cine stu­dents in nav­ig­at­ing their stud­ies and future pro­fes­sion. I was com­mis­sioned to devel­op the edit­or­i­al concept and lay­out in close col­lab­or­a­tion with the faculty’s dean’s office.

This 24-page bro­chure was designed in line with the Uni­ver­sity of Zurich’s cor­por­ate iden­tity, while allow­ing space for enga­ging, approach­able storytelling. The visu­al dir­ec­tion fea­tures strik­ing imagery by in-house pho­to­graph­er Michelle Aimee Oesch, provid­ing authen­t­ic glimpses into the every­day life and work of veter­in­ary pro­fes­sion­als.

The pub­lic­a­tion bal­ances clar­ity and warmth—offering aca­dem­ic guid­ance while also cel­eb­rat­ing the unique char­ac­ter of the veter­in­ary field. It’s a great example of how mul­tidiscip­lin­ary design for B2B and edu­ca­tion­al insti­tu­tions can com­bine edit­or­i­al strategy, visu­al storytelling, and brand align­ment to cre­ate mean­ing­ful com­mu­nic­a­tion tools.

Masseter

A 3D visu­al­iz­a­tion of equine ana­tomy. This exper­i­ment­al pro­ject blends tra­di­tion­al sci­entif­ic illus­tra­tion with mod­ern digit­al tools. The focus is the equine mas­seter muscle—one of the main jaw muscles in a horse—transformed into an edu­ca­tion­al visu­al using 3D ren­der­ing. To begin, I scanned a real horse skull with a high-pre­­ci­­sion 3D scan­ner to cap­ture its […]