Winterreden
Animated Storytelling for a Cultural Series in Zurich. Every January, when the Grossmünster bells ring out at 6pm, something special happens: a voice from the worlds of science, culture, or society appears in the oriel window of Karl der Grosse, speaking to the crowd below on Grossmünsterplatz. In 2019, the organizers brought these “Winterreden” into the digital space with a focused Instagram campaign.
I was invited to create a 34-second animation to introduce the evening’s program—from the live speech to the informal get-together afterward. My goal was to tell this story in a way that felt engaging and accessible, especially to a younger audience. Using minimal words and a strong visual narrative, the animation captures the unique energy of the event.
The illustrations were created by Tanja Di Maria, whose warm, expressive style gave the film its distinctive character. It was a great collaboration and a lovely example of how graphic design, animation, and cultural storytelling can come together to support aesthetic brand development and connect communities—offline and online.