Tag: Pakka

Pakka

Pack­aging Design for an Eth­ic­al Snack Brand. “Happy nuts taste bet­ter.” That’s not just a slogan—it’s a philo­sophy at the heart of Pakka, a Zurich-based Fair Trade and organ­ic pro­du­cer work­ing dir­ectly with farm­ing fam­il­ies in the coun­tries of ori­gin. By ensur­ing stable and above-aver­age incomes, Pakka sup­ports not only bet­ter live­li­hoods but also a more sus­tain­able food sys­tem.

Over the past few years, Pakka’s product range has grown sig­ni­fic­antly. I was brought on to expand their cor­por­ate design in line with the exist­ing brand iden­tity, and to cre­ate new pack­aging designs for each of their nut-based products. Each pack fea­tures a cus­tom-illus­trated Pakka anim­al, adding a play­ful and recog­niz­able visu­al ele­ment to the shelf pres­ence.

Pack­aging design is a dis­cip­line where everything comes togeth­er: visu­al storytelling, clear com­mu­nic­a­tion, reg­u­lat­ory com­pli­ance, and pro­duc­tion con­straints. It’s a challenge—but one I found deeply reward­ing, espe­cially know­ing that the work con­trib­utes to a brand with strong social and eco­lo­gic­al val­ues.

This pro­ject is a prime example of how brand­ing, aes­thet­ic brand devel­op­ment, and mul­tidiscip­lin­ary design for B2B and con­sumer products can sup­port mean­ing­ful change in the world.

Happy Nuts

Explain­ing Fair Trade with Storytelling & Motion Design.

Pakka’s work spans the entire value chain—from organ­ic nut farm­ing by small­hold­er farm­ers in ori­gin coun­tries to premi­um dis­tri­bu­tion in European mar­kets. As mean­ing­ful as their mis­sion is, it’s also com­plex. My task was to cre­ate an anim­ated explain­er film that com­mu­nic­ates what Pakka does—faster, clear­er, and far more enga­ging than any Power­Point could.

The concept I developed high­lights the con­trast between indus­tri­al nut pro­duc­tion and Pakka’s Fair Trade mod­el. Through a light, illus­trat­ive anim­a­tion style and access­ible storytelling, the film breaks down a soph­ist­ic­ated top­ic into some­thing that’s easy to understand—and easy to care about.

The anim­a­tion was used across mul­tiple chan­nels: on Pakka’s web­site, in social media cam­paigns, and dur­ing present­a­tions to poten­tial cli­ents. It’s a great example of how motion design, graph­ic storytelling, and brand­ing con­sultancy ser­vices can work togeth­er to build emo­tion­al res­on­ance and brand trust.