Tag: Migros Do it + Garden

Balkonia

Bring­ing City Rooftops to Life with Motion Design.
For sev­er­al years, Mig­ros Do it + Garden has sponsored the open-air Bloom cinema in the court­yard of the Swiss Nation­al Museum in Zurich. Before each screen­ing, a short spot is shown—tailored to the vibe of the sum­mer cinema exper­i­ence. In 2019, I was invited to con­cep­tu­al­ize and pro­duce a teas­er film on the theme of urb­an garden­ing.

The anim­a­tion is set on a Zurich rooftop, but its spir­it was inspired by a stay in Ber­lin, where I once had the chance to spend time on a lush, plant-filled ter­race. That memory shaped the visu­al tone of the film: relaxed, green, and slightly whim­sic­al. The spot fea­tures garden­ing products from Mig­ros, like a wooden raised bed, and small details bor­rowed from Berlin—such as a red rub­ber boot with white polka dots, repur­posed as a plant pot.

The res­ult was a play­ful, col­or­ful piece that res­on­ated with audi­ences and matched the sum­mer cinema mood per­fectly. It was so well received that Mig­ros chose to reuse the anim­a­tion again the fol­low­ing year.

This pro­ject reflects how motion design, graph­ic storytelling, and product-focused brand­ing con­sultancy ser­vices can cre­ate emo­tion­al connections—even in just a few seconds of screen time.