Tag: Karl der Grosse

Winterreden

Anim­ated Storytelling for a Cul­tur­al Series in Zurich. Every Janu­ary, when the Gross­mün­ster bells ring out at 6pm, some­thing spe­cial hap­pens: a voice from the worlds of sci­ence, cul­ture, or soci­ety appears in the ori­el win­dow of Karl der Grosse, speak­ing to the crowd below on Gross­mün­ster­platz. In 2019, the organ­izers brought these “Win­terre­den” into the digit­al space with a focused Ins­tagram cam­paign.

I was invited to cre­ate a 34-second anim­a­tion to intro­duce the evening’s program—from the live speech to the inform­al get-togeth­er after­ward. My goal was to tell this story in a way that felt enga­ging and access­ible, espe­cially to a young­er audi­ence. Using min­im­al words and a strong visu­al nar­rat­ive, the anim­a­tion cap­tures the unique energy of the event.

The illus­tra­tions were cre­ated by Tanja Di Maria, whose warm, express­ive style gave the film its dis­tinct­ive char­ac­ter. It was a great col­lab­or­a­tion and a lovely example of how graph­ic design, anim­a­tion, and cul­tur­al storytelling can come togeth­er to sup­port aes­thet­ic brand devel­op­ment and con­nect communities—offline and online.