Tag: Dogtores

Dogtores

Friendly Visu­al Iden­tity for a Com­munity-Focused Vet Clin­ic in Mex­ico.

The name Dog­tores is a clev­er blend of dogs and doctores (Span­ish for “doctors”)—a per­fect fit for a veter­in­ary clin­ic foun­ded by my friend Luis, a com­pas­sion­ate vet based in Puebla, Mex­ico. I was entrus­ted with devel­op­ing the clinic’s brand iden­tity, and in return, Luis offered some­thing equally mean­ing­ful: free spay and neu­ter ser­vices at a loc­al anim­al shel­ter.

The logo fea­tures a dog and a cat, Luis’ main patients. Rather than look­ing sick or ser­i­ous, the anim­als appear relaxed, even a bit mischievous—suggesting trust, recov­ery, and play­ful­ness. It’s rare to see unwell anim­als in a logo, but here, the focus is on the post-treat­ment moment: healthy, happy, and at ease.

The res­ult is a visu­al iden­tity that’s light­hearted yet professional—reflecting the clinic’s wel­com­ing tone and deep care for anim­al wel­fare. This pro­ject is a great example of how brand­ing con­sultancy ser­vices can sup­port socially driv­en busi­nesses and bring val­ues like com­pas­sion and access­ib­il­ity into visu­al form.