Maximilian

How do you present a new, excit­ing cock­tail to guests every month without over­whelm­ing them with too much inform­a­tion? For the charm­ing Café Bar Max­imili­an in Zurich’s Kre­is 3, the solu­tion was a clear and enga­ging infograph­ic that cat­egor­ized their sig­na­ture cock­tails by fla­vor profile—fruity, sweet, and spicy. Integ­rated into the drink menu, this graph­ic could be eas­ily updated with new drinks each month without requir­ing a full menu redesign.

The design of the menu folder, fea­tur­ing a clip sys­tem and embossed cov­er, com­ple­ments the newly designed drink menu, cre­at­ing a cohes­ive and func­tion­al exper­i­ence.