“Happy nuts taste bet­ter.” That’s not just a slo­gan, it’s the philo­sophy behind Pakka, a Zurich-based Fair Trade and organ­ic pro­du­cer work­ing dir­ectly with farm­ing fam­il­ies at the source. By guar­an­tee­ing stable, above-aver­age incomes, Pakka sup­ports bet­ter live­li­hoods and a more sus­tain­able food sys­tem. A brand worth believ­ing in.

As Pakka’s product range grew, they needed a design­er who could expand their visu­al iden­tity without los­ing what made it spe­cial. I developed new pack­aging designs across their full range of nut-based products, each stay­ing true to the exist­ing brand while giv­ing every product its own dis­tinct char­ac­ter.

A high­light of the pro­ject was the cus­tom-illus­trated Pakka anim­al, a play­ful, recog­nis­able char­ac­ter that brings per­son­al­ity to the shelf and makes each pack instantly own­able.

Pack­aging design is where everything con­verges: visu­al storytelling, clear com­mu­nic­a­tion, reg­u­lat­ory require­ments and pro­duc­tion con­straints. It demands pre­ci­sion and cre­ativ­ity in equal meas­ure. Work­ing on Pakka was a remind­er of why that chal­lenge is worth it, when the brand stands for some­thing real, the design has to as well.