Designing impactful packaging for a fair trade snack brand.
Packaging Design for an Ethical Snack Brand. “Happy nuts taste better.” That’s not just a slogan—it’s a philosophy at the heart of Pakka, a Zurich-based Fair Trade and organic producer working directly with farming families in the countries of origin. By ensuring stable and above-average incomes, Pakka supports not only better livelihoods but also a more sustainable food system.
Over the past few years, Pakka’s product range has grown significantly. I was brought on to expand their corporate design in line with the existing brand identity, and to create new packaging designs for each of their nut-based products. Each pack features a custom-illustrated Pakka animal, adding a playful and recognizable visual element to the shelf presence.
Packaging design is a discipline where everything comes together: visual storytelling, clear communication, regulatory compliance, and production constraints. It’s a challenge—but one I found deeply rewarding, especially knowing that the work contributes to a brand with strong social and ecological values.
