HR Brochure

Visu­al­iz­ing Career Paths: KPMG Employ­ee Train­ing Guide

While work­ing at com­mu­nic­a­tion agency Heller­mei­er, I designed a com­pre­hens­ive HR bro­chure for KPMG Switzer­land, show­cas­ing train­ing courses and career advance­ment oppor­tun­it­ies for approx­im­ately 1,500–2,000 employ­ees across Swiss offices. The exist­ing mater­i­als were frag­men­ted and visu­ally incon­sist­ent, so I led a com­plete redesign, cre­at­ing a clear, enga­ging lay­out aligned with KPMG’s brand iden­tity. I developed infograph­ics and icons to sim­pli­fy com­plex inform­a­tion and ensured the bro­chure worked in both print and digit­al formats. The final product improved clar­ity, and post-launch feed­back indic­ated that 50–60% of employ­ees ref­er­enced the bro­chure when plan­ning train­ing, set­ting a new stand­ard for intern­al com­mu­nic­a­tions at KPMG.