Happy Nuts

Pakka’s work spans the entire value chain—from organ­ic nut farm­ing by small­hold­er farm­ers in ori­gin coun­tries to premi­um dis­tri­bu­tion in European mar­kets. As mean­ing­ful as their mis­sion is, it’s also com­plex. My task was to cre­ate an anim­ated explain­er film that com­mu­nic­ates what Pakka does—faster, clear­er, and far more enga­ging than any Power­Point could.

The concept I developed high­lights the con­trast between indus­tri­al nut pro­duc­tion and Pakka’s Fair Trade mod­el. Through a light, illus­trat­ive anim­a­tion style and access­ible storytelling, the film breaks down a soph­ist­ic­ated top­ic into some­thing that’s easy to understand—and easy to care about.

The anim­a­tion was used across mul­tiple chan­nels: on Pakka’s web­site, in social media cam­paigns, and dur­ing present­a­tions to poten­tial cli­ents. It’s a great example of how motion design, graph­ic storytelling, and brand­ing con­sultancy ser­vices can work togeth­er to build emo­tion­al res­on­ance and brand trust.