Domestication of Life

In fall 2017, the Uni­ver­sity of Zurich launched the inter­dis­cip­lin­ary lec­ture series From the Wild to Civil­iz­a­tion: The Domest­ic­a­tion of Life. Cov­er­ing top­ics from crop breed­ing pro­grams to the evol­u­tion of human nature, the series addressed ques­tions of social and polit­ic­al rel­ev­ance.

To engage a broad­er audi­ence bey­ond aca­demia, I developed a cam­paign fea­tur­ing indi­vidu­al posters for each of the 13 lectures—rather than the usu­al single design. Inspired by 1950s com­ic aes­thet­ics, the visu­als offered access­ible, humor­ous takes on com­plex top­ics while remain­ing aligned with the uni­versity’s cor­por­ate iden­tity. The series was shown across uni­ver­sity plat­forms, cinemas, intern­al dis­plays, and prin­ted posters.

The cam­paign was selec­ted for Grafik 17, Switzerland’s lead­ing graph­ic design exhib­i­tion.