Category: Print Design & Editorial

Sustainability Report

As a pro­fes­sion­al brand iden­tity design­er, I con­trib­uted to the stra­tegic aes­thet­ic brand devel­op­ment of Hel­vetica Prop­erty Investors—one of Switzerland’s fore­most real estate invest­ment man­agers. Dur­ing my time with the com­pany, I sup­por­ted the evol­u­tion of their visu­al iden­tity to bet­ter reflect their pos­i­tion in the B2B fin­an­cial sec­tor.

My role exten­ded bey­ond visu­al design. I col­lab­or­ated across depart­ments on the pro­duc­tion of mul­tiple annu­al reports and played a key part in the mul­tidiscip­lin­ary design for B2B com­mu­nic­a­tion mater­i­als. Addi­tion­ally, I was instru­ment­al in enhan­cing the com­pany’s digit­al pres­ence through improve­ments to the web­site’s struc­ture, design, and user exper­i­ence.

Domestication of Life

In fall 2017, the Uni­ver­sity of Zurich launched the inter­dis­cip­lin­ary lec­ture series From the Wild to Civil­iz­a­tion: The Domest­ic­a­tion of Life. Cov­er­ing top­ics from crop breed­ing pro­grams to the evol­u­tion of human nature, the series addressed ques­tions of social and polit­ic­al rel­ev­ance.

To engage a broad­er audi­ence bey­ond aca­demia, I developed a cam­paign fea­tur­ing indi­vidu­al posters for each of the 13 lectures—rather than the usu­al single design. Inspired by 1950s com­ic aes­thet­ics, the visu­als offered access­ible, humor­ous takes on com­plex top­ics while remain­ing aligned with the uni­versity’s cor­por­ate iden­tity. The series was shown across uni­ver­sity plat­forms, cinemas, intern­al dis­plays, and prin­ted posters.

The cam­paign was selec­ted for Grafik 17, Switzerland’s lead­ing graph­ic design exhib­i­tion.

Vademecum

Edit­or­i­al Design for Veter­in­ary Medi­cine Stu­dents.

The Vade­mecum is an inform­at­ive guide cre­ated by the Vet­suisse Fac­ulty at the Uni­ver­sity of Zurich, designed to sup­port veter­in­ary medi­cine stu­dents in nav­ig­at­ing their stud­ies and future pro­fes­sion. I was com­mis­sioned to devel­op the edit­or­i­al concept and lay­out in close col­lab­or­a­tion with the faculty’s dean’s office.

This 24-page bro­chure was designed in line with the Uni­ver­sity of Zurich’s cor­por­ate iden­tity, while allow­ing space for enga­ging, approach­able storytelling. The visu­al dir­ec­tion fea­tures strik­ing imagery by in-house pho­to­graph­er Michelle Aimee Oesch, provid­ing authen­t­ic glimpses into the every­day life and work of veter­in­ary pro­fes­sion­als.

The pub­lic­a­tion bal­ances clar­ity and warmth—offering aca­dem­ic guid­ance while also cel­eb­rat­ing the unique char­ac­ter of the veter­in­ary field. It’s a great example of how mul­tidiscip­lin­ary design for B2B and edu­ca­tion­al insti­tu­tions can com­bine edit­or­i­al strategy, visu­al storytelling, and brand align­ment to cre­ate mean­ing­ful com­mu­nic­a­tion tools.

Vlowers

Vlowers was Switzerland’s first vegan life­style magazine. Launched in spring 2015, ten issues were pub­lished and dis­trib­uted for free in cafés and shops around Zurich. Ini­ti­ated and pro­duced by myself and a copy­writer, the pro­ject quickly gained traction—by the second issue, advert­ising rev­en­ue fully covered pro­duc­tion costs.

But Vlowers was more than a business—it was a pas­sion pro­ject. I cre­ated the logo, visu­al iden­tity, edit­or­i­al design, and many of the illus­tra­tions, while mar­ket­ing and dis­tri­bu­tion were man­aged by just the two of us. Ulti­mately, the scope out­grew our capa­city, and we made the dif­fi­cult decision to end the pro­ject in late 2017.

Editorial Design for Julius Bär

Cor­por­ate pub­lish­ing for a lead­ing swiss private bank. This edit­or­i­al design pro­ject was cre­ated for Juli­us Bär, a lead­ing Swiss private bank. The goal was to design a high-qual­ity fold-out bro­chure that reflects the brand’s her­it­age and pro­fes­sion­al­ism. The lay­out, typo­graphy, and graph­ics were care­fully developed to match the bank’s cor­por­ate iden­tity guidelines. Visu­al clar­ity […]