B Pretty

In the world of beauty stu­di­os, lotus flowers and shades of pink are often the default visu­al lan­guage. Not so for B Pretty, a boutique beauty stu­dio in Zurich’s Kre­is 4. Own­er Ant­oinette Val­ver­dé envi­sioned some­thing more refined—purist, min­im­al­ist, and far from cliché.

Dur­ing an on-site vis­it, I noticed the eleg­ant cop­per-toned shelving that gave the space a calm yet lux­uri­ous atmo­sphere. That detail became the corner­stone of the new visu­al iden­tity.

The brand­ing and graph­ic design for B Pretty are guided by clean lines and a dis­tinct­ive cop­per hue. Subtle yet con­fid­ent, del­ic­ate yet striking—the stu­dio now presents itself with a cus­tom word­mark and a cohes­ive iden­tity sys­tem across prin­ted mater­i­als includ­ing price lists, busi­ness cards, gift vouch­ers, and sig­nage.