Carolina Reuse

Hi. Hoi. Hola. Salut.

The work

I’m a visu­al design­er spe­cial­ising in brand­ing, edit­or­i­al and web design; with more than 16 years of exper­i­ence shap­ing visu­al iden­tit­ies across indus­tries. Trained at the Zurich Uni­ver­sity of the Arts (ZHdK), my work cov­ers the full cre­at­ive pro­cess, from first concept to final product.

When a pro­ject calls for it, I bring in trus­ted experts to push things fur­ther. I’ve worked across dynam­ic star­tups and glob­al brands, in sci­entif­ic, cul­tur­al and cor­por­ate envir­on­ments alike.

The per­son

I’ve spent my career mov­ing between indus­tries, cul­tures and teams. Speak­ing four lan­guages and under­stand­ing the nuances that come with them has made me genu­inely good at adapt­ing: to new con­texts, new people, new chal­lenges.

I live with my fam­ily on the shores of Lake Geneva, where we put down roots not long ago. Out­side of work you’ll find me out­doors, on the yoga mat, or fol­low­ing my little one’s lead on whatever adven­ture he’s decided on that day. He reminds me that the best inspir­a­tion hides in the smal­lest things.

Areas of Expertise

Brand Iden­tity

Edit­or­i­al Design

Motion Design

Web Design

Art Dir­ec­tion

I’ve worked with

Baloise

Berard Trans­ports

Do It+Garden Mig­ros

ETH Zürich

Fotokite

Hel­vetica Prop­erty Investors

Inter­store

Invent­sys

Juli­us Bär

Kon­ica Min­olta

KPMG

Mar­len Weitzel

Max­imili­an

MCH Glob­al

Michelle Aimée

Orches­tra of Europe

Pakka

Raf­faello D’Andrea

Rapy­uta Robot­ics

Sci­ence Com­mu­nic­a­tions

Stadt Zürich Kul­tur

Uni­on Ban­caire Privée

Uni­ver­sity of Zurich